2023年9月25日

想体验元宇宙式未来?去迪士尼和环球影城看看主题乐园 AR VR 新玩法

作者 admin

在日本环球影城的媒体预演会上,一名车手戴着增强现实主题的护目镜乘坐“马里奥赛车”。(菲利普·方/法新社,盖蒂图片社)A rider wears themed augmented reality goggles on the “Mario Kart” ride during a media preview of the theme park at Universal Studios Japan in Osaka.(Philip Fong/AFP via Getty Images)
在迪士尼乐园和日本环球影城,增强现实和视频游戏技术项目表明,元宇宙将不限于虚拟现实眼镜。那实体世界和数字世界如何融合呢?
到目前为止,增强现实技术的前景在很大程度上只是承诺通过我们手机应用程序的滤镜或简单的游戏,在相机、屏幕上很少做移动的角色。但是,如果整个元宇宙是一个一个持久的、不断发展的在线世界概念,那我们还需要做更多东西。

我们的主题公园越来越以游戏和游戏概念为中心,这或许可以让我们窥见未来的发展方向。

在不久的将来,好莱坞环球影城(Universal Studios Hollywood)将从日本引进一款以“马里奥赛车”(Mario Kart)为主题的游乐设施,该设施以增强现实(augmented reality)为核心,旨在创造一种我们与虚拟物体和角色互动的幻觉。与大多数增强现实的手机应用程序不同的是,这些图像是根据个人屏幕定制的,而使用类似遮光眼镜的应用程序,可以让所有乘坐的乘客实时地观看这些数字作品。

The promise of augmented reality so far has largely been just that — promises of a future seen through filters for our mobile phone apps or simple games that place characters with little movement on our camera screens. But if this whole metaverse thing — the concept of a persistent, evolving online world that we don’t log into as much as live inside — is ever going to take off, we’re going to need more.
Our theme parks, which increasingly are centered on the concepts of games and play, may offer a glimpse of where the future is heading.
In the not too distant future Universal Studios Hollywood will import a “Mario Kart-themed ride from Japan that is centered on augmented reality, an attraction designed to create the illusion that we’re interacting with virtual objects and characters. Unlike most AR-enhanced mobile phone apps, where the images are tailored to an individual’s screen, the use of visor-like glasses will allow all guests on the ride to engage with the digital creations in real-time.

本月早些时候,华特迪士尼公司(Walt Disney Co.)悄悄宣布正在与位于加州红杉城(Redwood City)的增强现实公司Illumix进行“对话”。这家公司在游戏(《弗雷迪的增强现实五夜:特快专递》(Five Nights at Freddy’s AR: Special Delivery)和电子商务领域有深厚的根基,正在迅速向实体领域扩张。Illumix科技提供了一系列的体验,包括融合了实体和数字效果的娱乐,以及更个人化的角色互动。

迪士尼加速器实验项目中,Illumix 预览的其中一个演示恰好在米奇的城展示了一些比较夸张的、复古风格的互动,该公司后来宣布将重新设计迪士尼乐园区域,将提供更多绿色空间和一些互动类的、以游戏为中心的活动。

这些是技术演示,不应被视为任何会出现在公园内的保证,但概念验证项目表明增强现实的未来越来越近。在展示的诱人场景中:公园城地区的动画叠加层与真实世界的烟雾混合在一起,巴斯光年在迪士尼加州冒险乐园周围翱翔,米妮在美国大街上闲逛, 向粉丝提供生日祝福。

And earlier this month the Walt Disney Co. quietly announced that it is “in conversations” with Illumi, a Redwood City, Calif.-based AR firm that has been rooted in games (“Five Nights at Freddy’s AR: Special Delivery”) and e-commerce but is quickly expanding into physical realms. Illumix tech offers a range of experiences, including entertainment that merges physical and digital effects as well as more personally grounded character interactions.
One of the demos previewed by Illumix as part of the experimental tech program Disney Accelerator just happened to show some over-the-top, vintage cartoon-inspired interactions in Mickey’s Toontown, an area of Disneyland that the company would later announce would be reimagined with more green space and a number of interactive, play-focused activities.
These were tech demos and shouldn’t be viewed as guarantees that any will show up in the park, but the proof-of-concept projects signal that an augmented reality-enhanced future is getting closer. Among the tantalizing scenes shown: an animated overlay in the Toontown area of the park with cartoon explosions intermingled with real-world smoke, a glimpse of Buzz Lightyear soaring around and through Disney California Adventure, and Minnie Mouse hanging out on a Main Street, U.S.A., balcony to offer birthday greetings to a young fan.

在Illumix的演示中,最让人印象深刻的是增强现实角色的移动方式,他们能够理解周围的环境,而不是看起来像虚拟贴图。Illumix创始人Kirin Sinha表示,在讨司与迪士尼的潜在合作时,她必须小心谨慎,但她最终认为游戏世界将继续影响实体空间。

“它的理念是,它在不断发展——基于他人、你的偏好、你过去做出的选择,以及虚拟事件。我们可以把数字内容世界中发生的事情带入实体体验。”辛哈说。

很容易想象增强现实提供土地数字覆盖,让公园更好地应对生日和周年纪念活动。或者,对于像我这样的主题公园老粉来说,手机还能提供相应位置的历史知识和相应的历史图像叠加的方法。

What impressed most about Illumix’s demos was the way in which the augmented reality characters appear to move with and understand their surroundings rather than appear like virtual stickers. Illumix founder Kirin Sinha says she has to be delicate in discussing her company’s potential collaborations with Disney, but she ultimately sees the gaming world continuing to influence physical spaces.
“It’s this idea that it’s constantly evolving — based on other people, your preferences, choices you made in the past, virtual events. We can take what’s happening in the digital content world and bring that to physical experiences,” Sinha says.
It’s easy to imagine augmented reality providing digital overlays of lands and for the park to better respond to birthdays and anniversaries. Or, for a theme park history buff like myself, a way for the phone to provide location-based historical knowledge with corresponding historical image overlays.
Illumix创始人麒麟·辛哈展示了该公司的增强现实技术如何应用于迪士尼主题公园。在这里,一个玩具巴斯光年(Buzz Lightyear)可以进入和环绕加州迪士尼冒险乐园(Disney California Adventure),所有使用智能手机观看内容的游客都可以看到它。这是迪士尼加速器实验项目的演示,不它是否会真的出现在公园里。(迪斯尼Illumix)

当然,主题公园可能是理解元宇宙概念最简单的方法。元宇宙通常被认为是一个包罗万象的且持久的虚拟世界,在这里我们可以购物、娱乐、工作、交流和观看娱乐——如果你愿意的话,元宇宙就是一个虚拟主题公园。举个早期的例子:如Epic Games的《堡垒之夜》或内容创造游戏宇宙《Roblox》,就像之前的《第二人生》一样,根植于电子游戏领域。还有Meta,即新更名的Facebook,将其对话重点放在虚拟现实或虚拟会议等生产力工具上。

Illumix founder Kirin Sinha shows how the company’s augmented reality technology could be used in a Disney theme park. Here, a toy Buzz Lightyear zips in and around Disney California Adventure and could be visible to all guests utilizing smartphones to view the content. This was a demo from Disney’s experimental tech program Accelerator and it is unknown if it will appear in the parks.(Disney Illumix)
Theme parks, of course, offer perhaps the easiest way to understand the concept of the metaverse, which is often spoken of as an all-encompassing and persistent virtual world where we shop, play, work, communicate and watch entertainment — the metaverse is a virtual theme park, if you will. Early examples, such as Epic Games’ “Fortnite” or the content creation game universe “Roblox,” are, like “Second Life” before them, rooted in the video game space. Meta, the newly rebranded Facebook, has focused its conversations on virtual reality or productivity tools such as virtual meetings.

一觉醒来,我们就会进入一个虚拟世界,进行所有日常互动,这种想法有点反乌托邦,可能很遥远,可能永远不会成为现实,除非气候变化迫使它成为现实。更有可能的是,它类似于迪士尼乐园的模式,娱乐、技术、建筑等融合在一起,模糊了技术界限。

“有一个元宇宙的‘头号玩家’版本,在那里我们都生活和工作,我们的生活完全数字化。还没到不在现实世界生活的地步,这不是最终的发展方向,”辛哈说。“我不认为有任何证据表明人们真的喜欢这么做。”

在日本环球影城,客人们在“马里奥赛车”的启发下乘坐过山车,这是利用增强现实技术。(日本环球影城)

“如果你看看那些在元宇宙中表现出色的公司,他们当然会把元宇宙定义为一个未来,每个人都将在该公司的世界中度过一生。这是你要走出去宣传的故事,但现实是,如果你回头看,元宇宙是关于将实体和数字分离,并将它们结合起来。”辛哈说。

But the concept that we’ll wake up and plug into a virtual world for all of our daily interactions is a bit dystopian, likely far off and will probably never be a reality unless climate change forces it to be. More likely it is something akin to the Disneyland model, where entertainment, technology, architecture and more come together in spaces that blur technological lines.
“There’s the ‘Ready Player One’ version of a metaverse, where we all live and work and our lives are totally digital. I don’t think that’s ultimately where this is going, to a point where we’re not in this physical world,” says Sinha. “I don’t think there’s any evidence to suggest that people actually like doing that.”
Guests on a “Mario Kart-inspired ride at Universal Studios Japan, which utilizes augmented reality techniques.(Universal Studios Japan)
“However,” she continues, “if you look at the companies that are excelling in the metaverse, of course they would want to frame the metaverse as a future where everyone is going to live their entire lives in that company’s world. That’s the story you’re going to go out and pitch, but the reality, if you zoom back, is that the metaverse is about taking the separation of the physical and digital and combining them.”

迪士尼最近一直在谈论建立自己的元宇宙,《星球大战》中的世界是如何影响主题公园的,而主题公园又反过来影响了虚拟现实游戏。电影和电视正在融合成一个独特的世界,以主题公园和互动娱乐(如游戏)为代表。迪士尼甚至嘲笑了一种看似增强现实的眼镜,这种眼镜可以在迪士尼世界的动物王国这样的公园里增加教育内容。

当然,还有一个实验是“星球大战银河星巡洋舰”(Star Wars Galactic Starcruiser),这是一个以“星球大战”为主题的多日酒店,被称为陆地上的游轮体验。

但它确实为客人提供了一个花费数千美元将自己变成《星球大战》(Star Wars)化身的机会,让那些愿意花钱入住房间的人可以沉浸在真人视频游戏中。两名客人的房间起价不到5000美元。如果它有效,这将是互动驱动、以游戏为中心的终极实现社会,在这个社会中,元宇宙不是我们简单插入的东西,而是可以不断围绕着我们的东西。星际巡洋舰的论点是,讲故事者和故事参与者之间不存在障碍。

Disney of late has been talking of building its own metaverse, and that is represented in how the worlds of “Star Wars” influenced a theme park land, which in turn influenced a virtual reality game. Film and television are merging into a singular world that’s represented in a theme park and interactive entertainment such as games. Disney has even teased what appear to be augmented reality glasses that can up the educational content in a park such as Walt Disney World’s Animal Kingdom.